15 Feb Grocery Shopping, Car Buying and Tattoos
In recent headlines comes news that Whole Foods is contemplating putting tattoo parlors in new stores aimed at millennial shoppers. While I applaud the embrace of entrepreneurial businesses under the umbrella of “Friends of 365,” I am less certain about the inclusion of body art in the context of marketing for dinner.
My daughter also called to inform me this weekend of a car ad in central Florida that advertised the same thing. Buy a car, get a tattoo!
I won’t attempt to question its implications for societal decline or try to impose my artistic aesthetic on others, but it is worth considering ease of attainment and permanence of tattoos.
When undertaking PicoSure tattoo removal my staff and I have become accustomed to hearing young adults express a lack of understanding of the permanence of the ink now installed. Motivations for tattoo removal are as varied as images that I am asked to evaluate and destroy. Regardless of artistic merit of any given tattoo it is also common to learn that the bearers’ tastes and perceptions have changed with time.
What looks great in one’s mind’s eye today may be unappealing months or years down the line. Who amongst us views the world today as we did five years ago? Youth fades faster than most ink.
Decisions for what we have for dinner have fewer lasting consequences than what automobile we decide to purchase, with whom we spend our time, or how we chose to adorn our bodies. The acquisition of tattoos is costly, time consuming, painful, and very long lasting. Qualities of art and artist vary. Getting a tattoo should at the very least be a decision given due consideration before being undertaken.
So, what is the purpose of making tattoo parlors available in the context of shopping for groceries? Convenience to sate some spur of the moment urge? Creation of desire to express a temporary emotion in a permanent fashion? One stop shopping for busy young adults for whom the “Friends of 365” concept is aimed?
My bet is that Whole Foods hopes to nurture its target demographic through their 20 and 30’s and capture them under the greater umbrella of their signature stores as time goes by. As one ages and becomes more financially successful one expects to move forward and become more mature and refined in tastes and disposition of income. Time changes everything.
Rightly or wrongly, visible ink can be a limiting factor in hiring and advancement within workaday arenas and careers. For example, advancement within various branches of the military are restricted by location and size of tattoos. Professional, industry, and service acceptance and standards for visible ink and other body art change with time. Ink, as a rule, does not.
I would argue against acquiring tattoos without serious consideration. There is no shortage of artists and studios available if you decide you must invest in being tattooed. Do we really want to juxtapose access and visibility of studios with the daily and very ordinary experience of running to the grocery to pick up a few ingredients? How does that improve any of our lives?
Should you for any reason dismiss my concerns, remember that in PicoSure I have the premier tool for removing tattoo ink. PicoSure is ground breaking technology! Faster, more complete removal of all pigments on any skin type or color! We can do it!